1) Inbound Marketing by Brian Halligan is ultimately the process of discovering what items and services our society use and being able to utilize them in marketing. They establish what the new trending items, social media platforms, and other marketing opportunities. to attempt to bring in more customers and explain how to maintain, while staying afloat.One of the more prominent example was the use of our president using a social media platform, Facebook, to be able to make a connection to potential supporters.
2) The connection between ENT and Halligan's book is learning how to utilize the market, while being able to reach the target customers. Being able to pinpoint the target marketing demographics and presenting information to the proper groups and targets. Throughout the book, there are different tools presenting to help set up your business to be successful, while properly marketing to the correct target.
3) One of the exercises would be creating a SWOT analysis, discover the marketing demographic where we believe our targets are, and then finally deciding which plan would be the best for our target audience.
4) The book itself seemed to be very familiar, considering the amount of research I've been actively looking into for my own elite swim program. Because of this class, marketing, and sports marketing, a lot of the customs and examples used in the book are also used in other studies I've been made familiar with.I guess my biggest "aha" moment would have to be the example of the president. It brought in the prospective of how much one can go into using multiple free platforms to obtain the proper audience.
